We feel like we’re listening in on a private conversation.” “There’s a reason we feel like we are best friends with our favorite podcasters,” Beck says. That’s why we’re seeing this happen at large organizations trying to make employees feel more engaged. This might be true if marketers start favoring engagement over reach as their biggest driver of success.
“Privately available shows can easily outperform a publicly available show.”
“You have a built-in audience from day one,” Beck says.
